Services from Oak & Origin
E-commerce, email, content and activations for spirits producers. Built around your brand, your releases and your calendar, and reported against what it actually returned.
Start a conversationTwo people, both of whom you meet. Nothing templated, nothing white labelled, nothing farmed out.
Brands we have worked with
Ranged, released or activated in Australia through Oak & Origin.
Where we start
Most producers have one. It looks fine. It takes an order when somebody already knows what they want. Nobody is merchandising it, the mailing list hears from you when there is news, and at the end of the quarter there is no way to tell which of the effort produced a sale.
That is where we start, because it is the part that pays for everything after it. The store is the engine. Email and content are what drive it. Launches and events are what give you something worth writing about. Reporting closes the loop and tells you which of it worked, so the next release is better aimed than the last.
Shopify and WooCommerce build, merchandising, catalogue structure, conversion work, Google Merchant Centre and feed health. The unglamorous half that decides whether any of the rest converts.
MailerLite, Mailchimp and Klaviyo. Campaign production, list growth, segmentation, automation and release programmes written to sell rather than announce.
Artwork, video, photography, packaging, labels and copy, planned as a schedule against your release calendar rather than posted when somebody remembers.
Launches, dinners, festival stands and venue programmes. Concept, ticketing, print collateral, promotion and hosting on the night.
The build that takes the repetitive part out of your week. Member and allocation databases, gated trade ordering, fulfilment workflows, and reporting that pulls your store and your email into one view.
Not sure which of these you need? That is what a first conversation is for.
Get in touchSelected work
Every one of these ran as a campaign before it ran as an evening. Product build, ticketing, landing page, email programme, social, print and hosting, then the follow-up that turned a guest list into a customer list.
February 2026 · Wisemans Retreat, NSW
Buffalo Trace · Sazerac · That Boutique-y Whisky Company
Australia's first pour of Weller Millennium.
A two night residential weekend for a capped room. We built the concept, the ticketing, the landing page and the campaign that filled it, printed the itinerary and the welcome pack, put an event only Buffalo Trace range on the store, and hosted the whole thing across three days.
June 2026 · 25hours Hotel The Olympia, Sydney
The Dalmore · Vanguard Luxury Brands · Piggs Peake
First consumer pour of The Dalmore Quintessence in Australia.
Brought in on design and marketing for a seated five course dinner run with the brand and the hotel. Hero artwork, the full social suite, the email campaign, the landing page and the copy, delivered to a brand owner's standards and a venue's deadline.
June to July 2026 · The Rocks, Sydney
Sazerac · Eagle Rare
The first Eagle Rare 25 released in Australia, sold by auction rather than at a price.
We took the mechanic to the brand, built it on the store, ran the announcement and close campaigns, and landed it seven weeks later in a room of paying guests at a five course vertical dinner. Every piece of print in the room was made by us, and every piece of brand content was signed off before it went out.
Systems
Producers lose more time to repeated manual work than to anything else. These are builds we have already made and run, adapted to how your business actually operates rather than installed off a shelf.
What we build
What it changes
How we work
We take on four to six brands at a time. That is a deliberate ceiling, not a stage we are growing out of. It is what lets the work stay made rather than assembled. Builds and activations are quoted separately.
Every proposal states what is included, what is not, and the rate for anything beyond it. Undefined retainers become unlimited retainers, and that serves nobody past month two.
Tracked links, attributed revenue and a monthly report you can hold us to. If a campaign did not move anything, you will hear it from us before you have to ask.
Systems, artwork, templates and data are yours, on your accounts, documented. If you stop working with us, none of it stops working.
We do not carry your book into venues, warehouse your stock, or handle licensing and excise. We will tell you plainly when something needs a specialist, and who.
We also retail spirits through this store. If your product is a fit for it we will say so, but that is a separate conversation on ordinary trade terms and it is never part of a retainer.
Who you are working with
Oak & Origin is the two of us. We built it, we run it, and we do the work ourselves. When you engage us you are not being handed to an account manager, because there isn't one.
Brands, activations, partnerships
New South Wales
Runs the brand and supplier relationships, the allocation conversations and the room on the night. Knows which venues work, which distributors answer, and what a producer actually needs out of an activation rather than what looks good in a plan.
E-commerce, email, systems
Tasmania
Builds and runs the channels and the tooling behind them. Previously with the Tasmanian Whisky and Spirits Association and across Tasmanian and mainland producers, and independent of any single brand today.
Get in touch
A first conversation is a conversation, not a pitch. We will tell you what we would do, whether we are the right people to do it, and roughly what it costs.
We reply within two business days. Tasmania and New South Wales, working across Australia.
We will be in touch within two business days.
