Whisky Wayfarers

First Pour

Partners

An invitation to a small group of venues committed to the culture of rare American whiskey. Reserved allocation, trade pricing, and early access — for bars that share our standards.

What this is

Whisky Wayfarers, in brief

Whisky Wayfarers is a quarterly subscription service that sources and delivers rare American whiskey — releases that don't move through standard Australian distribution, and in most cases, won't be available again.

Each quarter, subscribers receive a single bottle selected for its provenance, distillery story, and scarcity. Bourbon, rye, and American single malt from acclaimed small-batch and limited-run producers. No filler. No repeats.

The First Pour Partners programme extends a version of that access to a small number of licensed venues — allowing bars to receive each release at trade pricing, in the quantity that suits them, across every quarter.

The model

Commitment-based allocation

Partners commit to receiving each quarterly release. In return, their allocation is guaranteed — no waiting for stock, no missing a release. Choose your standing order at sign-up. Pause or adjust at any time with notice before the next release.

Single

1

bottle per release

For venues looking to rotate Wayfarers releases through their back bar. Four bottles per year, guaranteed delivery each quarter.

Pair

2

bottles per release

For venues building a dedicated by-the-glass programme. Eight bottles per year across four releases.

Trio

3

bottles per release

For venues with serious whiskey programmes. Twelve bottles per year, building a coherent Wayfarers collection over time.

10%

Trade pricing across all tiers, on every release. Applied automatically at checkout. No minimum order adjustments, no renegotiation — the discount holds for as long as your partnership is active.

Partner benefits

What partners receive

  • Guaranteed allocationYour quarterly release is reserved before public availability. Partners don't miss out.
  • 10% trade pricingConsistent discount across every release, every quarter.
  • Pre-release accessWhere allocation permits, partners receive bottles ahead of the public release window — time to pour and familiarise before subscribers are notified.
  • Release notes and provenanceFull tasting documentation and distillery context for each release — usable directly for menu copy, staff training, or guest conversations.
  • Activation supportWe're available to support tastings and bar staff sessions for venues that want to build a programme around Wayfarers releases. Discussed individually — this isn't a standard deliverable, but it's available.

How it works

From commitment to delivery

01

Express interest

Reach out to us directly. We'll confirm your venue qualifies (licensed venue, ABN, valid liquor licence) and discuss which tier suits your programme.

02

Choose your tier

Select one, two, or three bottles per release. Your commitment rolls quarter to quarter — cancel or adjust before the next release window with no penalty.

03

Receive each release

Approximately three weeks before each public release, we'll send your invoice and arrange dispatch. Payment on invoice.

04

Pour and pour again

That's it. No portal, no complexity. Each quarter, a bottle of something rare arrives, documented and ready to pour.

Next steps

This isn't a large programme.
We intend to keep it that way.

The First Pour Partners programme is limited to a small number of venues. Allocation is finite by design — the releases themselves are scarce, and we can't manufacture more. Partnerships are offered to venues whose approach to whiskey aligns with ours.

If you'd like to discuss whether this is the right fit, we're happy to talk through the details without any pressure. There's no application process, and no commitment required to have that conversation.

Get in touch

Express your interest

Leave your details below and we'll be in touch to discuss whether the programme is the right fit for your venue. No pressure, no commitment required.